Most entrepreneurs I speak with have the same conversation with me at least twice a month. They have seen the headlines. They have experimented with ChatGPT. And they are genuinely unsure whether what is happening in AI right now represents a fundamental shift in how business works — or another cycle of technology hype that … Read more

Small business owners are bombarded with AI recommendations from people who have never run a small business. Enterprise guides written by technology analysts recommend platforms costing $800 a month and requiring a full-time administrator. Finding the best AI software for a six-person team with a realistic budget requires a completely different lens than evaluating enterprise … Read more

Let me tell you what AI for marketing looked like three years ago versus what it looks like now, because the difference is important for understanding why I am writing this article. Three years ago, AI for marketing meant using a writing assistant to speed up blog posts and maybe running some A/B tests with … Read more

Introduction Here is the uncomfortable truth about AI tools recommendations in 2026: most of them are written by people who have never actually run a business. They list tools based on what’s trending on Product Hunt that week, or what pays the highest affiliate commission, and they call it a guide. This article is different. … Read more